Personal branding for career success
Personal branding for career success

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Personal branding for career success

References

Arruda, W. (2017) ‘Why personal branding is dead and more important than ever’, Forbes. [Online]. Available at https://www.forbes.com/ sites/ williamarruda/ 2017/ 03/ 19/ why-personal-branding-is-dead-and-why-it-is-more-important-than-ever/ #335805b87e4d [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed 2 May 2019).
Goffman, E. (1990) The Presentation of Self in Every Day Life. New edition. London, UK: Penguin.
Joseph, S. (2016) ‘7 qualities of truly authentic people’, Psychology Today. [Online]. Available at https://www.psychologytoday.com/ us/ blog/ what-doesnt-kill-us/ 201608/ 7-qualities-truly-authentic-people (Accessed 2 May 2019).
Karaduman, I. (2013) ‘The effect of social media on personal branding efforts of top level executives’, Procedia − Social and Behavioural Sciences 99, 465-473).
Mainiero, L. A. and Sullivan, S.E. (2006) ‘The ABCs of a Kaleidoscope Career’, ChangeThis Manifesto No. 25.02. [Online]. Available at https://changethis.com/ manifesto/ 25.02.ABCKal/ pdf/ 25.02.ABCKal.pdf (Accessed 2 May 2019).
Sanghani, R. (2017) ‘Pepsi ad: Everything that’s wrong with THAT Kendall Jenner video’, The Telegraph. [Online]. Available at https://www.telegraph.co.uk/ women/ life/ pepsi-ad-everything-wrong-kendall-jenner-video/ (Accessed 2 May 2019).
Strohminger, N. Knobe, J. & Newman, G. (2017) ‘The True Self: A psychological concept distinct from the self’, Perspectives on Psychological Science, Vol 12, Issue 4, pp 551–560.
The Cult Branding Company (n.d.) ‘Official Oprah Cult Brand Profile.’ [Online]. Available at http://cultbranding.com/ ceo/ oprah-cult-brand/ (Accessed 2 May 2019).
Thorpe, V. (2014) ‘Scarlett Johansson: I have no regrets over ad for West Bank drinks company SodaStream’, The Guardian. [Online]. Available at https://www.theguardian.com/ film/ 2014/ mar/ 16/ scarlett-johansson-stands-by-sodastream-deal (Accessed 2 May 2019).
Webber, R. ‘6 personal branding mistakes that are holding you back’, The Muse. [Online]. Available at https://www.themuse.com/ advice/ 6-personal-branding-mistakes-that-are-holding-you-back (Accessed 2 May 2019).
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