Personal branding for career success
Personal branding for career success

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Personal branding for career success

Week 5 Promoting my brand to employers

Introduction

Welcome to Week 5 of the course.

Last week you identified and summarised the key elements of your own personal brand, starting to consider what you might present to employers.

This week, you’ll shift to focus on the employer perspective – exploring what they want to know about you and your brand, and how that might change in the future.

Watch this video that introduces the week:

Download this video clip.Video player: Video 1 Introduction to Week 5
Video 1 Introduction to Week 5
Interactive feature not available in single page view (see it in standard view).

By the end of this week, you will be able to:

  • identify your target audience
  • describe what employers are looking for
  • understand the importance of maintaining your personal brand.

You’ll start by considering who your target audience should be.

PB_1

Take your learning further371

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses372.

If you are new to university level study, we offer two introductory routes to our qualifications. Find out Where to take your learning next?373 You could either choose to start with an Access courses374or an open box module, which allows you to count your previous learning towards an Open University qualification.

Not ready for University study then browse over 1000 free courses on OpenLearn375 and sign up to our newsletter376 to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371