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This shows the implicit–explicit measures of prejudice as a continuum. This consists of a horizontal black line with ‘Explicit/Easy to control’ on the far left and ‘Implicit/Difficult to control’ on the far right. Under this line are ten examples that move from left to right on the continuum. Clicking your mouse on each of them will provide further information on each. The ten examples, from left to right, are:

- Open discrimination

- Blatant prejudice scales

- Subtle prejudice scales

- Seating distance

- Subtle language bias

- Non-verbal behaviours

- Who-said-what task

- Implicit association test

- Reaction time following priming

- Physiological reactions

 1.3 Tackling social desirability