1.2 The business model canvas
The business model canvas, sometimes referred to as the value nine box model, was proposed by Alex Osterwalder (Osterwalder and Pigneur, 2010) and it is yet another way of systematically working through the essential elements of any business. The nine boxes are not seen as something in isolation, but rather an integrated way of operating with each part capable of adding value. It has become very popular amongst the start-up community and especially those based on technology.
Download a blank version of this business model canvas to capture ideas and experiment with your own version as you work through the course and as each of the nine aspects of the business model are discussed.