3 The entrepreneur’s dilemma
Looking at the choices and alternatives that exist in each area of your business model, you may wonder at times how it is possible to decide what is best. As a new venture, you may have no previous experience, or there may be no predecessors to learn from, however, that is quite normal. In fact, every entrepreneur and business start-up faces dilemmas about what to do. The next sections take a look at some of the most common dilemmas faced by entrepreneurs.