Entrepreneurship – from ideas to reality
Entrepreneurship – from ideas to reality

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Entrepreneurship – from ideas to reality

5 Summary

In this session, you have:

  • considered different ways of looking at the business model to deliver value to customers
  • familiarised yourself with the business model canvas which is a visual summary of how you will realise your business idea
  • recognised how the business model canvas makes clear who the business is aimed at, its infrastructure, key resources and activities
  • identified how your business model is unique to you and in each element there are opportunities to innovate
  • considered how your business is likely to change as you develop your ideas, test and learn from customers, and gain experience.

In this session you also explored some of the dilemmas that entrepreneurs face around decisions about how to develop a business model.

The business model canvas has been introduced as one way of designing and describing the elements of your business. Throughout the course you are invited to keep checking back and adapting your own business model, highlighting gaps to be investigated and using the activities and your learning to prepare an action plan. In Session 4 you are going to zoom in on your customers and the market for your product.

You can now go to Session 4. [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]

ENT_1

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371