Entrepreneurship – from ideas to reality
Entrepreneurship – from ideas to reality

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Entrepreneurship – from ideas to reality

References

Kotler, P., Keller, K. L., Brady, M., Goodman, M. and Hansen, T. (2012) Marketing Management, Pearson, London.
Leesa Sleep (2018) Leesa [Online]. Available at https://www.leesa.co.uk/ (Accessed 14 August 2018).
Porter, M. E. (2004) Competitive Strategy: Techniques for Analysing Industries and Competitors, Free Press, London.
Reinartz, W. and Kumar, V. (2002) ‘The mismanagement of customer loyalty’, Harvard Business Review, July.
Rogers, E. M. (1962) Diffusion of Innovations, The Free Press [Online]. Available at https://teddykw2.files.wordpress.com/2012/07/everett-m-rogers-diffusion-of-innovations.pdf (Accessed 29 November 2018).
The Open University (2018) ‘The counter argument’, BG013 Connecting with your customers, Milton Keynes, The Open University.
The Open University (2012) Managing Marketing, The Open University, Milton Keynes.
The Open University (2018) Stakeholders in Marketing and Finance [Online]. Available at https://www.open.edu/openlearn/money-management/money/accounting-and-finance/stakeholders-marketing-and-finance/content-section-1.1 (Accessed 6 November 2018).
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