Entrepreneurship – from ideas to reality
Entrepreneurship – from ideas to reality

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Entrepreneurship – from ideas to reality

2.1 Types of transformation process

When something physical is being made, like a car on a production line or a craftsperson fashioning a chair, it is easy to see what is being transformed. When it comes to service based on people or information, it is less clear. Transformation processes can include:

  • changes in physical characteristics of materials or customers (e.g. fruit into jam)
  • changes in the location of materials, information or customers (e.g. taxi, distribution services)
  • changes in the ownership of materials or information (e.g. retailing)
  • storage or accommodation of materials, information or customers (e.g. warehousing services)
  • changes in the purpose or form of information (e.g. offering an online timetable)
  • changes in the physiological or psychological state of customers (e.g. a beautician, hairdresser, hospital or doctor).

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