Developing career resilience
Developing career resilience

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Developing career resilience

2.1 Online networks

In recent years networking opportunities have been considerably enhanced by the internet.

Activity _unit8.2.3 Activity 6 Exploring social media

Timing: Allow about 10 minutes

Watch the first 1 minute 30 seconds of this video, which illustrates the rapid growth of social media.

Skip transcript: The social media revolution 2015

Transcript: The social media revolution 2015

The text in the video is as follows:

Is social media a fad? or the biggest shift since the Industrial Revolution? Welcome to the revolution. Over 50% of the world's population is under 30 years old. 96% of Millenials have joined a social network. Facebook tops Google for weekly traffic in the US. Social media has overtaken pornography as the number one activity on the web. 1 out of 8 couples married in the US met via social media. Years to reach 50 million users: Radio - 38 years; TV - 13 years; Internet - 4 years; iPod - 3 years. Facebook added over 200 million users in less than a year. iPod application downloads hit 1 billion in 9 months. 'We don't have a choice on whether we DO social media, the question is how well we do it' (Erik Qualman). If Facebook were a country it would be the world's 3rd largest. Yet QQ and Renren dominate China. US Department of Education study revealed that online students out performed those receiving face-to-face instruction. 80% of companies use social media for recruitment. % of those using LinkedIn … 95%. The fastest growing segment on Facebook is 55-65 year-old females. Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, Panama. 50% of the mobile internet traffic in the UK is for Facebook. Imagine what this means for bad customer experiences. Generation Y and Z consider email passé. Some universities have stopped distributing email accounts. Instead they are distributing eReaders, iPads, tablets. What happens in Vegas stays on Facebook, Twitter, etc. YouTube is the second largest search engine in the world. While you watch this 100+ hours of video will be uploaded to YouTube. Wiki is an Hawaiin term for quick. Wikipedia has over 15 million articles. Studies show it's as accurate as Encyclopedia Britannica. 78% of these articles are non-English. If you were paid $1 for every article posted on Wikipedia you would earn $1,712.32. Per hour. There are over 200,000,000 blogs. Word of mouth = world of mouth. 25% of search results for the world's top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products and brands. Do you like what they are saying about your brand? You better … People care more about how their social graph ranks products and services than how Google ranks them. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI. 90% of people skip ads via TiVo/DVR. Kindle eBooks outsold paper books on Christmas. 24 of the 25 largest newspapers are experiencing record declines in circulation. 60 million status updates happen on Facebook daily. We no longer search for the news, the news finds us. We will no longer search for products and services. They will find us via social media. Social media isn't a fad, it's a fundamental shift in the way we communicate. Successful companies in social media act more like Dale Carnegie and less like Mad Men. Listening first, selling second. The ROI of social media is your business will still exist in 5 years. Still think social media is a fad? Welcome to the world of Socialnomics. Are you ready?
End transcript: The social media revolution 2015
The social media revolution 2015
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According to the video, which of the following statements are true?


Over 50% of the world’s population is under 30 years old.


If Facebook were a country, it would be the world’s third-largest country.


One out of every eight couples married in the US met via social media.


80% of companies use social media for recruitment.


The fastest growing segment on Facebook is 55- to 65-year-old females.

The correct answers are a, b, c, d and e.

Of all the online platforms, LinkedIn is the one that can have the greatest impact on your career development. You can use it to find former colleagues or schoolmates, and to find new contacts by sector, job, company and location.

For example, the Open University’s LinkedIn page has over 170,000 followers, and is thus a significant hub of expertise and contacts. Of these, nearly 124,000 are OU alumni working in every conceivable sector in the UK and abroad. This makes a difference because weak links – that is, people who know you, but are working in different organisations or sectors and are exposed to different influences – can be a rich source of new information and insight.

Activity _unit8.2.4 Activity 7 Exploring LinkedIn

Timing: Allow about 20 minutes

Take some time exploring the opportunities on LinkedIn. You could:

  • read LinkedIn’s brief overview [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]
  • set up a profile at
  • search for your long-lost colleagues or school friends
  • search an organisation you are keen to join, to see how your experience matches those who have roles that interest you
  • read the hot topic threads in groups for the career you’re aiming to get into.
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