The value of coffee
The value of coffee

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The value of coffee

2 The Coffee Quiz

Before you watch the first series of videos exploring the relationship between coffee and money, have a go at this short quiz to test your knowledge of the coffee industry. Don’t worry if you don’t select the correct answers first time; the purpose of the activity is to get you thinking about and questioning the economic and cultural value of coffee.

Activity 2

About 20 minutes

Please select correct answer from the options provided:

Question 1

Which country is the largest producer of coffee in the world?

a. 

Ethiopia


b. 

China


c. 

Brazil


d. 

Italy


The correct answer is c.

c. 

Yes, you are correct. Brazil has been the world’s largest producer of coffee since 1890. They produce both Arabica (high-quality) and Robusta (lower quality) coffees on large plantations that cover many hectares. Unlike many other coffee producing regions, they have embraced technological methods of cultivating and processing coffees.


Question 2

In which country does coffee does coffee account for nearly 60% of total export earnings?

a. 

Burundi


b. 

Timor-Leste


The correct answer is a.

a. 

Yes, this answer is correct. Coffee exports accounted for 58% of total export earnings in 2012, making Burundi the country most dependent on coffee.


Question 3

If you were to break down the number of grams of coffee drunk by each member of the population in a year, which country in the world would have the highest per capita level of coffee consumption?

a. 

Brazil


b. 

Finland


c. 

UK


d. 

USA


The correct answer is b.

b. 

Yes, this answer is correct. The Finns consume a whopping 12.17 kg of coffee per capita per year.


Question 4

The world’s most expensive coffee is processed from civet poo: true or false?

a. 

True


b. 

False


The correct answer is b.

b. 

Yes this answer is correct. Elephant poo coffee is now the most expensive coffee. Coffee beans ferment in the elephant’s stomach and are then extracted from their faeces. Supply is very limited at present so Black Ivory Coffee fetches around $1200 per kg.


Question 5

It is difficult to purchase a cappuccino in Italy after 11 a.m.: true or false?

a. 

True


b. 

False


The correct answer is a.

a. 

Yes, this answer is correct. For Italians, cappuccino is a breakfast drink and it can be difficult to find restaurants or coffee bars serving it after the morning rush. More common in Italy is the espresso, a small strong coffee – you will learn about this distinctive feature of Italian coffee culture in Section 4.


How did you do? Hopefully this activity has made you pause and think more carefully about something that is often taken for granted. When you order your skinny latte or add milk to your instant brew, you probably don’t think about the important role that coffee plays in global and local socio-economic relations.

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