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Dr Andrew Lindridge
Academic advisor for: Spyker's hand-crafted sports cars: a branding and marketing challenge
Dr Andrew Lindridge's activities
Browse 7 OpenLearn items Dr Andrew Lindridge has worked on
There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.
26 Nov 2015
Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.
25 Nov 2015
Passion and emotion are two brand qualities Spyker wants to convey. But does the brand have enough recognition compared to its rivals?
09 Sep 2013
BBC under Creative-Commons license
Sir Martin Sorrell shares his views on how advertising is changing in the technology era, and WPP's success in globalisation.
23 Mar 2012
Andrew Lindridge considers whether high production values will win in the battle of the television channels
17 Feb 2009
Following the Credit Crash Britain programme Dr Andrew Lindridge explains how banks will need to market themselves to regain public confidence.
29 Oct 2008
Men are becoming much more conscious of their body image. But when was the last time you saw an advert for a diet product that featured men?
08 Mar 2007
Dr Andrew Lindridge's Research & Publications
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