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Professor Sally Dibb's activities
Browse 5 OpenLearn items Professor Sally Dibb has worked on
Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship management so important?
16 Feb 2016
Unilever's global Dove brand has taken on the task of redefining beauty. Using 'real women' in its advertising campaign, the company is celebrating the old, the full-bodied and the wrinkled! But can Dove's Campaign for Real Beauty overcome decades of gender stereotypes, or will its efforts be no more than skin deep?
22 Jun 2006
As World Cup fever gathers pace, Umbro is striking out in a tournament of its own. The global sports gear giant finds itself matched against the toughest of opponents: the soccer strip counterfeiters.
31 Mar 2006
The real thing or the right thing? How should companies like Coca Cola respond to public concern about obesity?
18 Nov 2005
Burberry's adoption by a demonised segment of the working class proved troubling for the brand.
20 Oct 2005
Professor Sally Dibb's Research & Publications
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