Skip to content

Take your learning further4411

Making the decision to study can be a big step, which is why you'll want a trusted university. The Open University has over 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses4512.

If you are new to university-level study, find out more about the types of qualifications we offer, including our entry level Access courses4613 and Certificates4714.

Not ready for formal university study? Then browse over 1000 free courses on OpenLearn4815 and sign up to our newsletter4916 to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus4411

Dr Terry O'Sullivan's OpenLearn Profile

This page contains all the information that this user has chosen to make public on their OpenLearn profile.

Profile: Dr Terry O'Sullivan

Dr Terry O'Sullivan

About me

Terry is joint author of Creative Arts Marketing, a guide to applying marketing practice in the cultural industries, which is popular with practitioners and students alike. Its third edition is now available. Terry's published research includes articles on marketing to promote pro-environmental behaviour in organisations, and the enhancement of audience experience at live arts events. 


Dr Terry O'Sullivan's research

Terry J. O'Sullivan and Catherine O'Sullivan (2018-09-26) Creative Arts Marketing Third Edition: Using Cases and Content Face to Face and Online, In 26th ENCATC Congress: Beyond EYCH 2018, ENCATC (European network on cultural management and policy)

Liz Hill et al. (2017) Creative Arts Marketing, 3rd edition, Routledge

Terry J. O'Sullivan (2013-11-28) Arts marketing and ethics: what you can and Kant do, Routledge

Terry J. O'Sullivan (2013-11-07) Review of Adland: A global history of advertising by Mark Tungate, In Journal of Marketing Management 13/14(29)

Sue M. Davies, Professor Rob Paton and Terry J. O'Sullivan (2013-08) The museum values framework: a framework for understanding organisational culture in museums, In Museum Management and Curatorship 4(28)

Terry J. O'Sullivan (2012-12) Conducting research with children and adolescents, by Julie Tinson, In Journal of Marketing Management 13-14(28)

Anne M. Smith and Terry J. O'Sullivan (2012) Environmentally responsible behaviour in the workplace: an internal social marketing approach, In Journal of Marketing Management 3-4(28)

Terry J. O'Sullivan (2010-07) Dangling conversations: web-forum use by a symphony orchestra's audience members, In Journal of Marketing Management 7 & 8(26)

Terry J. O'Sullivan (2010) More than words? Conversation analysis in arts marketing research, In International Journal of Culture, Tourism and Hospitality Research 1(4)

Terry J. O'Sullivan (2009-09) All together now: A symphony orchestra audience as a consuming community, In Consumption, Markets and Culture 3(12)

Browse Dr Terry O'Sullivan's latest research on Open Research Online