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Dr Terry O'Sullivan's OpenLearn Profile
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Dr Terry O'Sullivan
Terry is joint author of Creative Arts Marketing, a guide to applying marketing practice in the cultural industries, which is popular with practitioners and students alike. Its third edition is now available. Terry's published research includes articles on marketing to promote pro-environmental behaviour in organisations, and the enhancement of audience experience at live arts events.
Terry J. O'Sullivan and Catherine O'Sullivan (2018-09-26) Creative Arts Marketing Third Edition: Using Cases and Content Face to Face and Online, In 26th ENCATC Congress: Beyond EYCH 2018, ENCATC (European network on cultural management and policy)
Liz Hill et al. (2017) Creative Arts Marketing, 3rd edition, Routledge
Terry J. O'Sullivan (2013-11-28) Arts marketing and ethics: what you can and Kant do, Routledge
Terry J. O'Sullivan (2013-11-07) Review of Adland: A global history of advertising by Mark Tungate, In Journal of Marketing Management 13/14(29)
Sue M. Davies, Professor Rob Paton and Terry J. O'Sullivan (2013-08) The museum values framework: a framework for understanding organisational culture in museums, In Museum Management and Curatorship 4(28)
Terry J. O'Sullivan (2012-12) Conducting research with children and adolescents, by Julie Tinson, In Journal of Marketing Management 13-14(28)
Anne M. Smith and Terry J. O'Sullivan (2012) Environmentally responsible behaviour in the workplace: an internal social marketing approach, In Journal of Marketing Management 3-4(28)
Terry J. O'Sullivan (2010-07) Dangling conversations: web-forum use by a symphony orchestra's audience members, In Journal of Marketing Management 7 & 8(26)
Terry J. O'Sullivan (2010) More than words? Conversation analysis in arts marketing research, In International Journal of Culture, Tourism and Hospitality Research 1(4)
Terry J. O'Sullivan (2009-09) All together now: A symphony orchestra audience as a consuming community, In Consumption, Markets and Culture 3(12)