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Terry O'Sullivan's OpenLearn Profile

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Terry O'Sullivan

Biography

Until his retirement from his full time role in August 2022, Terry O’Sullivan was Senior Lecturer in Management at The Open University Business School where he researched and taught in the fields of social and arts marketing. He continues to do some part time teaching and research supervision at the Universities of Leeds and York, and Humboldt University Berlin, and to pursue his writing interests. Terry is joint author of Creative Arts Marketing, a guide to applying marketing practice in the cultural industries, which is popular with practitioners and students alike. Its third edition is now available. His most recent book, authored with his wife Dr Cathy O'Sullivan, is Business Networking: Innovation and Ideas, published in 2022 by Routledge. Terry's published research includes articles on marketing to promote pro-environmental behaviour in organisations, the enhancement of audience experience at live arts events and the promotion of healthier consumption practices.