6.2.1 Using a sales website
A visitor to a sales website is usually able to:
browse through the details of the goods for sale;
search for a particular product;
check on the availability of goods;
read reviews of the products by other purchasers;
register to receive newsletters which detail new items of interest;
buy products using credit or debit cards, and in some cases, other payment methods such as cheques.
Some sales sites also allow the user to:
see what items are most popular;
check the status of their order.
An indication of what Lakeland's website offers can be gained from its home page shown in Figure 16.
The Lakeland website offers both a product search and a keyword search.
Describe what you think are the differences between these two types of search.
Why should there be two ways to search?
1. A keyword search allows the user to type in words, such as ‘clothes storage’ and the search engine will look through Lakeland's website for products which fit this description.
A product search is associated with the catalogues that customers receive. The product numbers in the catalogue can be used to access a product very quickly. For example, typing in ‘5692’ will display the product designated by that number.
2. The two types of search serve different customers: those who are interested in a particular type of product (keyword search) and those who have their eyes on an actual product (product search).