An introduction to data and information
An introduction to data and information

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

An introduction to data and information

6.2.2 Database servers

To be able to search a website like Lakeland's requires not only a web server but a database server. Like a web server, a database server is a computer that responds to requests from other computers. Its task is to find and extract data from a database.

The web and database servers form part of a distributed system. This means that separate computers exchange data and information across a network (in this case the internet) to produce results for a user. For example, suppose I use the keyword search to ask for ‘kitchen cleaners’. This request is transferred to the web server, which has an index of products which can be categorised as kitchen cleaners. It then sends these product numbers to the database server, which locates the correct items in the product database and returns information about them (pictures, description and price) via the web server to my browser.

Compared with the simple data from which the complex DNA database is built, the data processed by the database servers at a company like Lakeland is complex (text, graphics, pictures).

Exercise 18

For a company like Lakeland:

  1. what are its customers' information requirements?

  2. what are the company's information requirements?


  1. Customers are likely to want to know:

    • the items for sale;

    • what items look like;

    • details about performance;

    • cost;

    • other information, such as availability, guarantees, delivery costs, and time of delivery.

  2. Lakeland's requirements will be much broader and include information relating to:

    • product suppliers;

    • wholesale cost;

    • availability and delivery arrangements;

    • its own storage and distribution system;

    • who buys products from Lakeland and why;

    • what other products such buyers might be interested in;

    • where there might be sufficient customers to warrant opening a new shop;

    • hiring, training, promoting and retaining staff;

    • competitors and what they offer that Lakeland does not;

    • accounts and finance;

    • legal matters such as product and supplier liability, employment law, contract law.

Your answer will probably differ from this list, but you should have a number of points that are similar to items above.

Let's see how Lakeland's system addresses some of these requirements in terms of the data they store in their databases. This will include:

  • information about customers:

    • names and contact details,

    • credit card information,

    • the passwords (if any) they use to gain access to the Lakeland website;

  • information about their products for sale:

    • pictures,

    • specifications,

    • price,

    • special offers;

  • the current stock (inventory) of a particular item;

  • the position of a product in terms of its popularity;

  • orders that have been made:

    • when they were made,

    • when they were or will be dispatched,

    • whether the full order can be satisfied from stock.

What is interesting is that although the data listed above is quite ‘rich’ (i.e. complex), the processing required to extract the data is not very complicated. For example, it takes very little computational effort to extract a customer's current order. All that is necessary is for the area of the database containing order details to be searched for a match with the customer's name information or an order number.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371