6.2 Business models
This is the most ubiquitous form of commerce on the World Wide Web. It involves a company presenting a catalogue of its wares to internet users and providing facilities whereby such customers can purchase these products. Almost invariably such a site will contain facilities for ordering and paying for products by means of credit cards. The sophistication of sites described by this business model range from just the simple presentation of a static catalogue to the presentation of an interactive catalogue, the display of samples of products – for example the use of sound clips in a site selling CDs – the maintenance of mailing lists and the ability for customers to post reviews or customer reactions to specific products. This model is sometimes known as the storefront model.
Sites described by the e-shop model provide global presence, a cheap way to place products in front of an audience and decrease marketing and promotion costs.