An introduction to e-commerce and distributed applications
An introduction to e-commerce and distributed applications

This free course is available to start right now. Review the full course description and key learning outcomes and create an account and enrol if you want a free statement of participation.

Free course

An introduction to e-commerce and distributed applications

6.2.4 E-mall

An electronic mall or e-mall is a collection of e-shops which are often devoted to a specific service or product, for example an e-mall might be devoted to selling goods associated with a leisure activity such as fishing. Usually e-malls are organised by a company which charges the e-shops for administering their presence: maintaining the website, hosting the e-mall, and providing payment and transaction facilities and marketing.

The e-mall operator gains revenue for charging the e-shops; the individual e-shops have the benefits normally associated with e-shops, plus the fact that they are clustered together with other shops which operate in the same market segment and hence attract customers who might be browsing from shop to shop.

M360_1

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to university level study, find out more about the types of qualifications we offer, including our entry level Access courses and Certificates.

Not ready for University study then browse over 900 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus