6.2.7 Information brokerage
Websites described by this business model offer access to information – usually business information. For example, a website which offers the results of surveys of customer satisfaction for a product such as a car would be used by car hire companies, auto companies and consumer organisations. Major providers in this area provide information derived from financial data such as company performance figures, pension fund performance figures and financial market trends such as the growth of different types of mortgage. Companies whose internet presence can be described by this business model usually raise revenues by subscription or by a per-transaction charge.