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Design thinking
Design thinking

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2.4 Summary

If you look up the word ‘design’ in a dictionary you will find it is both a verb and a noun. As a verb it means to plan, to draw, to contrive, to intend. As a noun it refers to a drawing, an object, a plan or a scheme. This part of the course has tried to extend this conventional idea of what design is.

We have looked at some aspects of design that you may not have thought about or noticed before, and which may even have surprised you. These aspects include the improving characteristics of design, the way that design regulates our behaviours, and the different people that produce and use design. I think this shows something about the responsibilities we have in our designer role.

  • Design is all around us.
  • Design satisfies need.
  • Design creates value.
  • Design changes behaviour.
  • Design involves people.