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Invention and innovation: An introduction
Invention and innovation: An introduction

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18.2.5 Trialability

It helps to be able to try innovations before buying. While this isn't common for most innovations it can reduce any uncertainty the buyer might have about committing to a purchase and can increase the speed of diffusion. Buying a car usually involves a test drive that, although it probably isn't a fair reflection of the range of conditions under which the product will eventually be used, is better than nothing.