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# Contents

- 1 Introduction
- Learning outcomes
- 1 People-centred designing
- 2 New products – old failings
- 3 Designing for users
- 4 Who are the users?
- 5 Why not design for the ‘average’ user
- 6 Inclusive design
- 7 Ergonomics and human factors
- 8 Interaction design
  - 8.1 Making usable products
    - 8.1.1 Visibility
    - 8.1.2 Feedback
    - 8.1.3 Affordance
- 9 User research techniques
  - 9.1 User trip
  - 9.1.1 Point of view
  - 9.1.2 Limits
  - 9.1.3 Take the trip
  - 9.1.4 Take a trip to the payphone
  - 9.1.5 Immersion
- 10 User research techniques: observing users
- 11 Designing for pleasure
  - 11.1 The four pleasures
- 12 The voice of the customer
  - 12.1 Gathering data
    - 12.1.1 Survey questionnaires
    - 12.1.2 Focus groups
- 13 Products for markets
- Conclusion
- Keep on learning
- References
- Acknowledgements

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