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# 9.1.5 Immersion

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User trips and immersion can generate a surprisingly high number of ideas for improvements to everyday products. This is particularly so if you can adopt a naive or inexperienced user approach to the product, but this is not always easy. Quite apart from the difficulty of adopting a genuinely naive approach, user trips and immersion suffer from a number of shortcomings that limit their usefulness.

## Test your understanding

Can you think of any of the shortcomings referred to above?

### Answer

### My response

1. It is often difficult to do something and record your thoughts about it at the same time.

2. As we have seen, a single product can have many different kinds of users and it is often difficult to take the viewpoint of a user who has a role different from your own.

3. A naive user may make silly mistakes that an experienced user would not, therefore obtaining a wrong impression of the product.

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