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People-centred designing
People-centred designing

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9.1.5 Immersion

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User trips and immersion can generate a surprisingly high number of ideas for improvements to everyday products. This is particularly so if you can adopt a naive or inexperienced user approach to the product, but this is not always easy. Quite apart from the difficulty of adopting a genuinely naive approach, user trips and immersion suffer from a number of shortcomings that limit their usefulness.

Test your understanding

Can you think of any of the shortcomings referred to above?


My response

  1. It is often difficult to do something and record your thoughts about it at the same time.

  2. As we have seen, a single product can have many different kinds of users and it is often difficult to take the viewpoint of a user who has a role different from your own.

  3. A naive user may make silly mistakes that an experienced user would not, therefore obtaining a wrong impression of the product.