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Innovation through representation
Innovation through representation

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2 Talking about representations

The innovation process often starts with a vision, inspired by some combination of material things, people and context. But product, service or system innovation cannot proceed without design. Design thinking is used to explore and develop a vision, while design details are specified to make the vision realisable as a new or improved product, service or system. Broadly speaking, creating a vision, design thinking and design detail are the primary activities in an innovation process and as discussed in the introduction to the course, in each of these, representations play an important role.