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# Long description

The diagram shows an arrow or funnel divided into sections with text describing the stages of the Search, Select, Implement and Capture (SSIC) model of the innovation process. It is a flow diagram from left (wider section of the funnel) pointing to the right (narrower section of the funnel). It starts on the left side with a section labelled ‘Search – how can we find opportunities for innovation?’ in an orange box, moving on to ‘Select – what are we going to do – and why?’ in a pink box, then ‘Implement – how are we going to make it happen?’ in a green box, and ending with ‘Capture – how are we going to get the benefits from it?’ in a purple box. Around the model is a blue shaded area and above the model is the question ‘Do we have a clear innovation strategy?’ and below the model is the question ‘Do we have an innovative organisation?’