3.1 Challenging ageism

You can challenge ageism you encounter informally or formally.

Informally - drawing attention to ageism, exposing any incorrect assumptions being made and highlighting the damaging impacts of ageism, highlight where inappropriate or stereotyping language has been used.

Formally - drawing attention to the ageism and using legislation designed to address discrimination and advance equality: the Equality Act 2010 / seek opportunities to contribute to a fairer society through the PSED and specific equality duties in Wales.

The following sections will look at what you can do both formally and informally when you encounter ageism in the media, in the workplace, in health and social care services and as a general consumer.