3.2 Case studies and helpful resources

Case studies and lived experiences

• The Centre for Ageing Better has a section on their website for stories and case studies and has a collection of stories as part of their Age Without Limits campaign.
• Age-Friendly Communities in Practice: Good Practice Examples, compiled by the Older People's Commissioner for Wales
• HelpAge International #OlderNotOver campaign stories
• BBC News allows you to filter by ageism as a topic and receive updates by following the topic (BBC account required).

Resources and guidance

• If your work involves communicating with the public, the Older People’s Commissioner for Wales has produced a guide on avoiding ageism in professional communications. Download: How to avoid ageism in communications (PDF, 631 KB)
• The Older People’s Commissioner for Wales website also has a library of resources including reports, key statistic and information guides. This includes the Taking Action Against Ageing resource used in this course.
• If your work involves using imagery, the Centre for Ageing Better has created a library of free images to help show a more realistic and diverse depiction of ageing. Explore the Age-positive image library.
• The Equality and Human Rights Commission has published useful guides to the Public Sector Equality Duty for Wales, Scotland and England.
• Guidance for using the WHO Ageism Scale: an extensively tested tool designed to help you evaluate the impact of interventions aimed at reducing ageism.
• Digital Communities Wales works to support organisations working with older people to embrace more digital tools. They have several resources aimed at helping to increase digital inclusion of older generations.