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# Long description

The picture shows a circle with 5 linked bubbles located around the outside. Reading clockwise these say: Focus, Tweak, Stealthstorm, Select, Connect. In the middle there is a larger circle with the word Persist. On the right-hand side are listed the 5 + 1 innovation behaviours cited by Miller and Wedell-Wedellsborg (2013) as part of their Innovation Architect model. These are: 1. Focus on ideas that matter to the business 2. Connect to the outside to find original ideas 3. Tweak and challenge their original ideas 4. Select the best ideas and discard the rest 5. Stealthstorm past the politics of innovation +1. Persist in the pursuit of innovation as usual