Long description

This is an image of the advertisement Milgram placed in a local paper to recruit members of the public to participate in his study. The only information provided about the study is that it involves a scientific investigation of memory and learning. The advert highlighted that participants would be paid four dollars for one hour of their time, and also that they don't need any special training, education or experience. Wanted were five hundred New Haven men: factory workers, city employees, labourers, barbers, businessmen, clerks, profession people, telephone workers, construction workers, salespeople, white-collar workers and others, aged between twenty and fifty. The announcement also specifically states that high school and college students could not be used.