Transcript

JULIE:

Welcome to Week 3. Last week you looked at how voluntary organisations recruit and manage volunteers. This week you’ll find out how good communications and marketing can be used effectively in voluntary organisations.

It may seem strange to think of voluntary organisations doing marketing, as it seems more like something the private sector does. However, most organisations use marketing, whatever sector they’re in, although often it’s expressed as communication.

You’ll find out what marketing is and why it’s important, and you’ll get some ideas and practical steps on applying simple marketing theories to an organisation you’re familiar with.

You’ll also explore how to communicate effective messages, and the key role that social media plays in marketing at voluntary organisations.