8 Summary

This week you have explored briefly how marketing can be applied to campaigns by voluntary organisations. You have also looked at some of the ways in which voluntary organisations communicate with different audiences, and how to make these communications effective.

In Week 3, you have learned to:

• understand how marketing is used in the voluntary sector
• consider what factors affect how messages are communicated
• assess effective messages and campaigns
• understand how to persuade people to take action.

Next week you will explore the importance of financial information in voluntary organisations and practise working with budgets.