Big Butterfly Count described itself as "a nationwide survey aimed at helping us assess the health of our environment. It was launched in 2010 and has rapidly become the world's biggest survey of butterflies".
It was initiated by a non-governmental organisation/charity and a for-profit enterprise and encouraged people to participate through an online platform and research & learning. Big Butterfly Count is national in orientation and concerned with environment & sustainability and research, knowledge production & information access.
Over 46,400 people participated in the Big Butterfly Count 2013.