MyFarm described itself as "a big online experiment in farming and food production, giving [...] members of the public a say in the running of a real working farm. [...] MyFarm Farmers join forces to make decisions (through monthly votes) on every aspect of the farm: the crops we grow; the breeds of animal we stock; the new facilities we invest in; and the machinery we use".
It was initiated by a non-governmental organisation/charity and encouraged people to participate through an online platform. MyFarm was national in orientation and concerned with environment & sustainability.
It was launched in May 2011 and ended in December 2012. "Up to 10,000" people were involved.
- Email Jeanette Heard: email@example.com