The Design Cradle - Out of Rural Poverty describes itself as a programme that "uses design to help meet the most pressing service needs in South Africa’s poorest rural communities. Appropriate product, service or systems solutions are identified, designed, developed and tested by project-specific specialist teams and partner communities. These designs are then manufactured, distributed and implemented by The Design Cradle in partnership with communities. A key objective of the project is to develop designs in ways that help create sustainable livelihoods for families in our partner communities, with a particular emphasis on providing economic opportunities for women and unemployed youth".
It was initiated by government, designers & developers, and a non-governmental organisation/charity and encourages people to participate through research & learning. The Design Cradle - Out of Rural Poverty is local in orientation and concerned with anti-discrimination, equality & social justice, economy, neighbourhood & community, and public services.
It was launched in 2012 and is ongoing.