This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society and members of organisations. It clarifies some
key marketing concepts and terminology and highlights some differences between consumer and business-to-business marketing. The course is suitable for a variety of learners, including small business owners and those working in small businesses with
limited access to specialists, as well as marketing professionals and those thinking about pursuing a course of study to become a marketing professional.

Turn your business ideas into reality with this free course on entrepreneurship. Explore practical steps for starting and growing a business, from developing ideas and choosing a business model to funding, location, and assessing your own skills and risk approach — all illustrated with real-life case studies.

Operations management is one of the central functions of all organisations. This free course, Understanding operations management, will provide you with a basic framework for understanding this function, whether producing goods or services or in the private, public or voluntary sectors. In addition, this OpenLearn course discusses the role of operations managers and the importance of focusing on suppliers and customers.