Beyond the tabloid-fuelled rage at Playboy products apparently aimed at children is a much more nuanced relationship with the Bunny brand.
Category: Health, Sports & Psychology
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brands
Courses tagged with "brands"
Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?
Category: Health, Sports & Psychology
There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.
Category: Health, Sports & Psychology
Industry leaders discuss a variety of topics touched on in The Foods That Make Billions, ranging from Branding to Marketing to Supply Chain
Category: Health, Sports & Psychology
Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.
Category: Health, Sports & Psychology
140 years of trading - what does that history means to a brand like Sainsbury's? Justin King explains.
Category: Health, Sports & Psychology
As customers discuss brands online more and more, how you react will determine your future success, believes Danone's Bernard Hours.
Category: Health, Sports & Psychology
Understanding your customer is a key to surviving when things get tough, explains Danone's Bernard Hours.
Category: Health, Sports & Psychology
Danone's Bernard Hours explains how some brands have a long shelf life, while others fall by the wayside.
Category: Health, Sports & Psychology
Leslie asks whether packaging is more important than the product for some brands
Category: Health, Sports & Psychology
Are our assumptions about company names often as misplaced as the side we're drawn to support when start-ups take on incumbents?
Category: Health, Sports & Psychology
William Chase has some experience of establishing a new player in a market dominated by big players...
Category: Health, Sports & Psychology
Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses
Category: Health, Sports & Psychology
Burberry's adoption by a demonised segment of the working class proved troubling for the brand.
Category: Health, Sports & Psychology
As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's thinking.
Category: Business Strategy & Studies
Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship management so important?
Category: Business Strategy & Studies
Just what does sustainable clothing mean to your brand?
Category: Business Strategy & Studies
Andrew Rugasira, CEO of the Ugandan coffee company Good African Coffee, discusses entrepreneurship in Africa.
Category: Business Strategy & Studies
Justin King believes the variation in national tastes - never mind across boundaries - makes a pan-European supermarket giant unlikely.
Category: Business Strategy & Studies
What values does Sainsbury's see at the heart of its brand? Chief Executive Justin King explains the proposition.
Category: Business Strategy & Studies