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marketing
Courses tagged with "marketing"
How was Empire marketed? How did British authorities and companies try to persuade people that Empire was a ‘good thing’: worth supporting by showing preference for empire goods, travel, emigration and investment? Read our introduction first for an overview of this collection.
Category: History
Get an overview of our 'Selling Empire' articles, which explore the selling and marketing of the British Empire.
Category: History
Read about how Empire Marketing Board filmmakers were given enormous scope to experiment and explore how this allowed them to progress from cheaply shot shorts on British topics to innovative films such as Song of Ceylon.
Category: History
Read about how Empire Marketing Board filmmakers were given enormous scope to experiment and explore how this allowed them to progress from cheaply shot shorts on British topics to innovative films such as Out of Ceylon.
Category: History
Explore the origins and role of one iconic Empire marketing institution – the Empire Marketing Board (EMB) was founded in May 1926 to encourage Empire trade, and given committees for research, marketing, and publicity.
Category: History
What does the increasing surveillance of our personal movement say about trust in our society?
Category: Philosophy
How realistic is it to maintain high ethical standards in the marketplace? Can a company market successfully - and honestly?
Category: Philosophy
Why has the absence of a Quentin Blake illustration in favour of a more grown up image on a 50th birthday edition of Roald Dahl's Charlie and the Chocolate Factory caused outrage?
Category: Literature
Terry O'Sullivan explores the ambivalent relationship between the cinema and advertising.
Category: Media Studies
Having trouble naming your company? Corpus analysis might be able to help.
Category: Linguistics
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open University’s Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills.
Category: Money & Business
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
Category: Money & Business
Google's Matt Brittin discusses how businesses can use data to improve their online performance
Category: Money & Business
This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society and members of organisations. It clarifies some
key marketing concepts and terminology and highlights some differences between consumer and business-to-business marketing. The course is suitable for a variety of learners, including small business owners and those working in small businesses with
limited access to specialists, as well as marketing professionals and those thinking about pursuing a course of study to become a marketing professional.
key marketing concepts and terminology and highlights some differences between consumer and business-to-business marketing. The course is suitable for a variety of learners, including small business owners and those working in small businesses with
limited access to specialists, as well as marketing professionals and those thinking about pursuing a course of study to become a marketing professional.
Category: Money & Business
This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation, regardless of whether it is based in the private, public or non-profit sector. This is achieved through a variety of learning techniques, including case studies, videos, activities and group discussions. Supporting this learning, students are encouraged to become critical thinkers about both how they undertake their own decisions, as well as how marketing influences our society.
Category: Money & Business
Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas
Category: Leadership & Management
As part of Festival Fever!, the Money Programme team filmed interviews with some key players from the UK festival scene. Here you can watch longer versions of these interviews.
Category: Leadership & Management
As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's thinking.
Category: Business Strategy & Studies
Fritter away a few minutes with the story of how chopped meat in a tin became a branding success. What can we learn from the constant reinvention of a staple?
Category: Business Strategy & Studies