marketing

Courses tagged with "marketing"

Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?
The Open University's Dick Morris looks at how cereals represent a modern take on the oldest of all human diets
There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.
Industry leaders discuss a variety of topics touched on in The Foods That Make Billions, ranging from Branding to Marketing to Supply Chain
Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.
As customers discuss brands online more and more, how you react will determine your future success, believes Danone's Bernard Hours.
Understanding your customer is a key to surviving when things get tough, explains Danone's Bernard Hours.
Danone's Bernard Hours explains how some brands have a long shelf life, while others fall by the wayside.
Are our assumptions about company names often as misplaced as the side we're drawn to support when start-ups take on incumbents?
The OU's Fiona Ellis-Chadwick on how advertising and marketing is in transition and what a company can do to deal with this
Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses
Burberry's adoption by a demonised segment of the working class proved troubling for the brand.
The ban on smoking in public places is seen as a restriction by some but means freedom for others.
Category: Health
How powerful is pester power? Do children really influence what food and products their parents will buy?
Category: Health
Tamara Beckwith is probably best known to most of you for her regular appearances in the gossip columns. As someone who knows the sharp end of this very human form of communication, she’s always wondered why we’re suckers for tittle-tattle about other people...sometimes even people we don’t know. Ever Wondered sends her to dispel the rumour and innuendo and do some digging
Category: Psychology
UK rules that ban marketing of junk foods to children and young people are weak. So where do kids see junk food marketing online? Let's find out...
Beware the junk food marketer with their hashtags, games and sponsored tweets! Here are the top 5 things junk food marketers know about your child. 
UK rules that ban marketing of junk foods to children and young people are weak. Why is this a problem?
How food advertising and marketing can affect children and young people in the digital age