There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.
Tamara Beckwith is probably best known to most of you for her regular appearances in the gossip columns. As someone who knows the sharp end of this very human form of communication, she’s always wondered why we’re suckers for tittle-tattle about other people...sometimes even people we don’t know. Ever Wondered sends her to dispel the rumour and innuendo and do some digging