How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
Charles Tyrwhitt chairman Nick Wheeler argues that retailers should focus on customers and products, and not get carried away with the latest and greatest online developments
Think about what influences you when you buy a t-shirt. What factors are important to you? Do you know or care how sustainable the t-shirt that you're buying is?
Superdry boss Peter Bamford explains why, in an age where stores outsource distribution and IT, it's just as logical to let somebody else own the physical property you trade from.