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Lifecycle of the Car Industry article icon

Money & Business 

Lifecycle of the Car Industry

PY Gerbeau discusses 'The Lifecycle of the Car Industry' in the BBC/Open University's Rules of the Game.

Article
Copyright free  image Icon Copyright free: FranciscoFdez
Why is the iPhone X a thousand-dollar gamble? video icon

Money & Business 

Why is the iPhone X a thousand-dollar gamble?

As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's thinking.

Video
5 mins
Copyrighted  image Icon Copyright: Production team
PY Gerbeau on the business of football article icon

Money & Business 

PY Gerbeau on the business of football

The business of football discussed by PY Gerbeau, from the BBC/Open University's Rules of the Game.

Article
Copyrighted  image Icon Copyright: Sally Dibb
Customer Service: Expert's Corner with Professor Sally Dibb article icon

Money & Business 

Customer Service: Expert's Corner with Professor Sally Dibb

Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship management so important?

Article
Copyrighted  image Icon Copyright: Michalakis Ppalis | Dreamstime.com
Sometimes a bunny is just a bunny: The Playboy brand and sexualisation of children article icon

Health, Sports & Psychology 

Sometimes a bunny is just a bunny: The Playboy brand and sexualisation of children

Beyond the tabloid-fuelled rage at Playboy products apparently aimed at children is a much more nuanced relationship with the Bunny brand.

Article
Business Bursts: Marketing video icon

Health, Sports & Psychology 

Business Bursts: Marketing

There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.

Video
5 mins
Business Bursts: Branding video icon

Health, Sports & Psychology 

Business Bursts: Branding

Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.

Video
5 mins
Creative commons image Icon Annette Larsen under CC-BY-SA licence under Creative-Commons license
OpenLearn Live: 16th November 2015 article icon

Money & Business 

OpenLearn Live: 16th November 2015

The company that was Monday.

Article
Copyrighted  image Icon Copyright: © Arne9001 | Dreamstime.com
The Bottom Line - Trading places article icon

TV, Radio & Events 

The Bottom Line - Trading places

In this episode of The Bottom Line, Evan Davis and guests discuss some of the secrets to retailing success.

Article
Copyrighted  image Icon Copyright: © Olegd | Dreamstime.com
The principles of sustainability article icon

Money & Business 

The principles of sustainability

Just what does sustainable clothing mean to your brand?

Article
Creative commons image Icon The Open University under Creative Commons BY-NC-SA 4.0 license
Jumping the hurdles of entrepreneurship video icon

Money & Business 

Jumping the hurdles of entrepreneurship

Andrew Rugasira, CEO of the Ugandan coffee company Good African Coffee, discusses entrepreneurship in Africa.

Video
Creative commons image Icon tnarik under CC-BY-SA under Creative-Commons license
Unpacking Brands article icon

Health, Sports & Psychology 

Unpacking Brands

Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?

Article
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