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Money & Business
PY Gerbeau discusses 'The Lifecycle of the Car Industry' in the BBC/Open University's Rules of the Game.
As it launches a new model, Apple is hoping that its brand will persuade enough people to dig deep into their pockets. Loizos Heracleous explores Apple's thinking.
The business of football discussed by PY Gerbeau, from the BBC/Open University's Rules of the Game.
Professor Sally Dibb answers questions on customer service in business, including how globalisation affects brands and why is customer relationship management so important?
Health, Sports & Psychology
Beyond the tabloid-fuelled rage at Playboy products apparently aimed at children is a much more nuanced relationship with the Bunny brand.
There are many motivations for businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated.
Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.
The company that was Monday.
TV, Radio & Events
In this episode of The Bottom Line, Evan Davis and guests discuss some of the secrets to retailing success.
Just what does sustainable clothing mean to your brand?
Andrew Rugasira, CEO of the Ugandan coffee company Good African Coffee, discusses entrepreneurship in Africa.
Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?
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