You will need a computer with internet access to study for this qualification.
For most OU qualifications a Microsoft Windows (new since 2007), Apple Mac (OS X 10.6 or later) or Linux computer should be adequate.
However, some qualifications require more specific IT equipment, in which case you will need additional software to use an Apple Mac or Linux computer.
A detailed technical specification for your modules will be made available when you register.
Please note, technical specifications do change over time to match computer developments and the way we teach.
Whether you are interested in a career in marketing or merely curious about how marketing works, this module provides an opportunity to explore marketing practice in action. The module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. You'll learn how marketing is applied in different contexts, how to keep pace with marketing trends and emerging practices and appreciate the role of marketing research. You'll also examine social and environmental sustainability, enhance your ethical awareness and analysis skills, explore stakeholder marketing and navigate the plethora of marketing evaluation measures.
Are you interested in exploring the application of marketing concepts beyond commercial marketing and considering the issues of ethics and responsible practice in marketing? In this module you'll explore the role and responsibility of marketing in relation to society. Your study will be based around three key themes: ? how marketing can have a positive influence on health and social behaviour; ? how decision making and marketing activities can be affected by taking an ethical perspective; and ? how organisations might adopt responsible marketing behaviour in the context of corporate social responsibility.
This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society and members of organisations. It clarifies some key marketing concepts and terminology and highlights some differences between consumer and business-to-business marketing. The course is suitable for a variety of learners, including small business owners and those working in small businesses with limited access to specialists, as well as marketing professionals and those thinking about pursuing a course of study to become a marketing professional.
This free course is an adapted extract from the Open University course B206 Understanding customers355.
This practical module covers topics in marketing and accounting and finance through activities and problem-solving. It takes a very practice-based approach to studying management concepts focusing on your own role. You can study this module on its own or start your OU management studies with it.
This practical module covers topics in marketing and accounting and finance through activities and problem-solving. It takes a very practice-based approach to studying management concepts focusing on your own role. You can study this module on its own or start your OU management studies with it. However, you may find this module easier to engage with if you have studied (B628) first.
The economic turmoil of the last few years has required organisations to undertake more creative marketing as well as be more responsive to the needs of the market. This online module explores a variety of marketing issues that emerge from marketing planning, such as marketing research, marketing segmentation, targeting and positioning. You will draw upon current theories and examples that illustrate how organisations of all sizes deal with environmental challenges and through this gain a strong appreciation of how marketing principles will not only benefit your organisation, but also how you can use these to improve your own performance.
This module introduces management ideas and uses activities to build on your existing knowledge and skills through the application of management theory. You'll develop your understanding of management practice in your work, and in the wider context of organisations. You'll critically evaluate your workplace context in relation to management practice and review your knowledge and skills. This module is suitable for anyone who has undertaken 150 hours of workplace learning in the last three years and wants to develop an academic understanding of management disciplines such as operations, marketing, strategy, and their own management practice.
Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.
This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective marketing in an organisation, regardless of whether it is based in the private, public or non-profit sector. This is achieved through a variety of learning techniques, including case studies, videos, activities and group discussions. Supporting this learning, students are encouraged to become critical thinkers about both how they undertake their own decisions, as well as how marketing influences our society.
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.