Copyright: Jonathan Profaska - KEO Films Bad eating habits start when we are children, and to prove it, Hugh asks a group of 7-year-olds to do the weekly supermarket shop without their mums and dads. Unsurprisingly, most of the kids head straight for the cereal section, where they pick from any number of brightly coloured, highly sugared, breakfast cereals. But do their parents realise how much sugar is in the boxes?

Hugh challenges the big brands over their lack of transparency when it comes to their cereal labels. All the supermarket own-brand cereals carry traffic light labelling, which clearly shows in red, green or amber how much sugar is in the box… so why don’t the market leaders? 

In Newcastle, Hugh kicks off his ambitious project to see how much weight a city can lose over the course of a year. But after launching ‘Newcastle Can’ in the city centre, passerby Julie stops him and tells him that he is talking to the wrong people. If he really wants to make significant change, he needs to go and talk to people who live in the more deprived parts of the city, to understand the challenges they face.

Hugh also meets Jonny, who wants to lose weight but is addicted to snacking. This encourages Hugh to look at the increasing number of retailers who are tempting us into buying sweet treats on the go.  Many of the major supermarkets have committed to stop selling confectionary at their checkouts, so why are other types of shops still doing it? Hugh sets up a replica of one chain’s confectionary-laden checkout in a busy shopping street.