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The effects of ambient cues in retail environments


Research shows that within 17 milliseconds, we've already judged how attractive we find a product. But how much does your environment affect you, could playing the right 'muzak' encourage you to spend?
Read now ❯The effects of ambient cues in retail environments
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How retailers exploit events to boost sales


In today's retail landscape, shoppers are presented with a multitude of promotions to encourage spending, but how significant are seasonal events and factors such as the weather?
Read now ❯How retailers exploit events to boost sales
The Open University under Creative Commons BY-NC-SA 4.0 license
The shops that make us buy


What tricks of the trade do shops employ to make us dig deep into our pockets and spend our hard-earned cash?
Take part now ❯The shops that make us buy
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