IKEA is undoubtedly one of the world’s most successful, enigmatic, and recognisable global brands - last year nearly 900 million people in 49 countries visited its stores, with a turnover of over £34 billion. The famously secretive Swedish furniture retailer is guided by the principle of creating “the better everyday life for the many people.” But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
Read more about the series on the BBC's programmes pages or find out more about the fascinating world of IKEA below.
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