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OU on the BBC: Just Do It - About the Programme

Updated Friday, 10th June 2005

Business is the new rock and roll and they say "the only way to get what you want is to be your own boss." The latest figures say 30,000 under 25s start their own business each year.

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Just Do It presenter Bobby Friction Copyrighted  image Icon Copyright: Production team

If you’re thinking of giving it go but don’t know where to start then you're in the right place. Bobby Friction finds those who are about to get going. What does it all involve and can anyone do it?

Bobby meets the power behind five business start-ups and - along with advice from those who've already made their first millions - comes up with nine crucial lessons that give you a leapfrog on the path to success:


  • lesson 1 – starting a business is hard work!
  • lesson 2 – act on your idea – now!
  • lesson 3 – do your research!
  • lesson 4 – money’s gonna be hard to find!
  • lesson 5 – believe in yourself!
  • lesson 6 – look around you – is anyone else doing it?
  • lesson 7 – attention to detail is vital. Simple, dumb mistakes will eat into yout hard-earned profits
  • lesson 8 – failure’s part of the game!
  • lesson 9 – get yourself a mentor!


To help him on his journey, Bobby gets advice from Sir Alan Sugar - Amstrad chairman and man with the power to hire or fire on The Apprentice; Yo-Sushi founder Simon Wooddruff, one of the dragons who challenged start-ups in The Dragon's Den; and Richard Reed, co-founder of Innocent Smoothies.





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