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The Bottom Line: Branding

Updated Wednesday, 4th July 2012

Evan Davis is joined by executives from the luxury drinks, retail and construction supplies sectors.

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Sainsburys trollies Creative commons image Icon Andrew Eadie under CC-BY-NC-SA licence under Creative-Commons license Shopping trollies outside a Sainsbury's store Another weekly slice of the view from the top of business.

Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's guests are:

  • Justin King, CEO of Sainsbury's
  • Cecile Bonnefond, chief executive of Veuve Clicquot champagne house
  • Geoff Cooper, chief executive of Travis Perkins

Among other topics, Evan and his guests will be talking about branding.

The Bottom Line is broadcast on BBC Radio 4 on Thursday, 5 July 2012; it can also be seen on BBC News Channel, BBC World and heard on the BBC World Service. For further broadcast details, and to listen or watch online, please visit






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