Another weekly slice of the view from the top of business.
Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
This week, Evan's guests are:
- Justin King, CEO of Sainsbury's
- Cecile Bonnefond, chief executive of Veuve Clicquot champagne house
- Geoff Cooper, chief executive of Travis Perkins
Among other topics, Evan and his guests will be talking about branding.
The Bottom Line is broadcast on BBC Radio 4 on Thursday, 5 July 2012; it can also be seen on BBC News Channel, BBC World and heard on the BBC World Service. For further broadcast details, and to listen or watch online, please visit bbc.co.uk.