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The Bottom Line - Becoming an appreneur

Updated Tuesday, 28th May 2013

Evan Davis meets "appreneurs" trying to make money in a marketplace where traditonal business rules do not apply.

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Screen shot of mobile software applications or app available in both the Apple App store and the Android markets. Copyrighted  image Icon Copyright: Jennifer Pitiquen | Two app markets Becoming an appreneur is easy. All you need is a computer and a couple of hundred pounds. And an idea of course. No surprise perhaps that thousands of new apps are created every week to serve the ever growing smart phone and tablet computer market. But what happens next? How do you make a living if your product is free? And if you sell your app, how high can you go when buyers expect a lot for very little? And how do you market to customers without knowing who they are?

In the studio this week are:

  • Barry Meade, co-founder Fireproof Studios
  • Professor Anthony Steed, co-founder Chirp
  • Max Whitby, co-founder & CEO Touch Press

This edition of The Bottom Line is first broadcast on BBC Radio 4 on Thursday 30th May 2013 at 8.30pm. Versions will also be broadcast on BBC World Service, BBC World and BBC News Channel. To find out more, or to listen online where available, pelase visit





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