Why do some start-ups require millions and others just a few hundred pounds? And what are the benefits and pitfalls of finding investors on the web? It's called crowd-funding and many consider it to be the next big thing in venture capital.
In the studio this week are:
- Mark Popkiewicz, founder, MirriAd
- Julie Deane, founder, The Cambridge Satchel Company
- Jonathan Medved, venture capitalist and founder, Our Crowd
This edition of The Bottom Line is first broadcast on BBC Radio 4 on Thursday 27th June 2013 at 8.30pm. Versions will also be broadcast on BBC World Service, BBC World and BBC News Channel. To find out more, or to listen online where available, please visit bbc.co.uk.