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The Bottom Line - Inventors

Updated Tuesday, 17th February 2015

In this episode of The Bottom Line, Evan Davis and guests discuss the process of designing a product and getting it onto the market. 

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Selective focus on the word innovation Copyrighted  image Icon Copyright: Firebrandphotography | Artificial snow, a plastic hairbrush and a non-spill baby beaker: How do you turn an idea into a successful business? Three entrepreneurs discuss with Evan Davis the process of designing a product and getting it onto the market. How do you finance the project and what's the best way to protect your design from copycats? We'll hear how one inventor risked everything in a legal battle against a company that stole her design. And discover how to create more than 200 types of fake snow.


  • Shaun Pulfrey, Founder and CEO, Tangle Teezer
  • Mandy Haberman, Founder, Haberman Products
  • Darcey Crownshaw, Founder and MD, Snow Business

This edition of The Bottom Line is first broadcast on BBC Radio 4 on Thursday 19th February 2015. For further details, and to listen online where available, please visit the BBC website.

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