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The Bottom Line - Sex and drugs

Updated Tuesday, 10th June 2014

Evan Davis and his guests discuss the business of making money from controversial products 

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E-cigarette Creative commons image Icon Christopher Cornelius under CC BY 2.0 licence under Creative-Commons license Each week, The Open University and BBC Radio 4 come together to grill the people who run the businesses that shape the world.

In this week's episode, making money from products with a controversial image is the topic for Evan Davis and his guests who represent companies selling drugs and sex toys.

These companies are testing our morals and the regulations set up to protect them. So how do you market products that many people disapprove of? And how do you manage the social and business opprobrium you encounter?

Guests

  • Jean Rasbridge, founder of E Cigarettes Direct
  • Andy Williams, co-founder of Medicine Man Denver
  • Neal Slateford, co-founder of LoveHoney

This edition of The Bottom Line is first broadcast on BBC Radio 4 on 12th June 2014. For further details, and to listen online where available, please visit the BBC website.

 

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